Innovations to Look for at IFA

ENERGY EFFICIENCY ENTICES ECONOMIC CONSCIOUS CONSUMER

Consumers are increasingly considering the ecological and economic factors when buying appliances. As the cost of energy increases, it will become more of a consumer priority. Fridge-freezers that are A++ energy rated are 21% more energy ef cient than class A+. European Union labelling rules have made it easier for consumers to compare products on a like-for- like basis. It is dif cult to identify however whether the growth in A+++ appliances is as a result of consumer-pull or manufacturer- push.

LARGE CAPACITY COOLING CATEGORY IS FLYING

With the family landscape changing and households growing, the need for capacity in kitchen appliances is ever on the increase, and we are seeing many more investment purchases as a result of consumers trading up to durability, reliability and enough space to suit their lifestyle. Consumers are looking for more capacity, so American-style and two metre tall models continue to prove popular. Style and design is also a major consideration; customers no longer want just a ‘white box’, and so stainless steel models are very attractive to many.

KEEPING FOOD COOLER FOR LONGER

No longer just a means of keeping content cool, the fridge-freezer promotes food preservation for longer lasting, fresher ingredients, while incorporating an array of additional lifestyle extras, all contained in a stylish and statement exterior.

On average, families now shop around once a week, making the importance of keeping food fresher for longer greater than ever before. Separate cooling systems for the fridge and freezer ensure that the fridge temperature is cold, stable and always has the correct level of humidity so the consumer can rest assured he or she will enjoy great tasting fresh food, every time.