Laurastar heralds successful IFA appearance
Michael Monney, Global Commercial Director at Laurastar, said IFA had been “great” for the Switzerland-based business, which previewed the world’s rst connected iron on its stand.
The connected iron has had a massive impact at IFA; we have never had so many journalists on our stand, from all over the world; and buyers are happy with our launch. For us, this is a sign that connectivity with a meaning is something that people can relate to and are buying into.
How has your experience of IFA been?
We love IFA. I attend fairs all over the world, in Chicago, Shanghai, Las Vegas and Berlin – and, qualitatively, IFA is the best fair in the world. There is a good mix between consumer electronics and appliances, which you never see anywhere.
Has IFA met your expectations?
We have smashed our expectations, not in terms of sales, as it will not be on the market until March 2017, but on the feedback. I had no idea that buyers would be so positive. When you launch a product, it’s like a baby, you nurture it for a while, you unveil it to the world and you never know what people will say about it. What’s great is that they love the product and its connectivity and it’s been really positive. The product will launch in European markets in March 2017 and in Q4 2017 for international markets.
How will the connected iron help consumers?
What consumers always tell us that thanks to Laurastar they cut their time spent ironing by 50%. We think that with the connected iron, plus the ironing coach app, it will also consumers to save even more time. This will enable people who have never known how to iron to be better and iron faster.