Journalists Discover the Future of Technology at IFA

Ekaterina Kazachenko, a Russian journalist with the TASS news agency, touched down in Berlin from Moscow to cover IFA on behalf of Parallels, the Russian virtualisation company that sells 98% of its products (running Windows on Macs without rebooting) in the US and Europe. Describing IFA as a showcase for the “future of technology”, the young journalist surveyed a range of tech innovations at the show but was most impressed by the new Sony Xperia Projector, a revolutionary Android- based mobile projector that is still in the conceptual phase but wowed visitors with its ability to project interactive, touch- enabled content.

In addition to witnessing surprising advancements in 3D printing technology, Kazachenko was also inspired by the quality of the latest large screen OLED TVs which were showcased in the magical LG OLED TV tunnel, a walkway surrounded in 216 55-inch curved displays. “In the LG pavilion, the TV images on the screens were so lifelike I felt like I could touch them,” she said, referring to the LG Signature OLED 4K HDR Smart TV that has been turning heads at IFA. “I am also looking forward to trying the latest Sony Playstation, but I’m waiting because the booth was so busy,” added Kazachenko, during a well-earned break in the IFA press room