Sony Pictures and Intel Announce 4K Partnership

Sony Pictures Home Entertainment (SPHE) and Intel Corporation have announced that ULTRA, SPHE’s 4K movie streaming service, will debut on computers powered by 7th Gen Intel Core processors beginning in Q1 2017.

Coinciding with the expanded availability of the service, ULTRA will add new features like 48-hour rentals and free 10 minute previews, allowing customers to experience a sample of any lm on the service in full 4K resolution before buying.

With its new 7th Gen Intel Core processor, Intel said it is bringing 4K content to mainstream PC users. More than 100 new devices powered by 7 th Gen Intel Core will be available by the end of 2016.

As a result of the deal, Intel Core-powered PCs will be the rst to provide secure access to premium 4K movies and television content through SPHE’s ULTRA 4K service.

Navin Shenoy, General Manager of Intel’s Client Computing Group, said: “More and more people are turning to their PC as their main movie viewing device. At the same time, studios like Sony Pictures Home Entertainment are leading the way in producing beautiful 4K content.”

Shenoy said the combination of the amazing technology in the 7th Gen Intel Core processors and the 4K titles on ULTRA means that anyone with these new computers will be “immersed in a 4K viewing world”.

Pete Wood, SPHE’s Senior Vice President, Digital Distribution, added: “Audiences have shown a strong and growing appetite for premium 4K content, and ULTRA takes advantage of the latest industry innovations – high dynamic range, digital movie extras, and now the 7th Gen Intel Core with Intel hardware security technologies – so viewers get the most out of their movie collections.”