Beurer Managing Director Georg Walkenbach was again at the IFA Innovations Media Briefing in order to give the latest news from his group. We asked him what new products will be hitting the shelves in time for Christmas.
What we developed over the past 12 months; or should I say what we finished, as some developments took years, will be on sale for the Christmas season. An example is the topend IPL. It’s the fastest and most mature product in the market. It has more than 300,000 flashes, it is cordless and rechargeable, and this will be our top-line product.
So, you are going more into beauty products as time moves on?
Yes. As you know we love medical products, blood pressure monitors, everything that helps people have a better life, and beauty is a natural step; thus, the IPL range, which we have completed with laser removal devices. Why laser? Laser is more permanent, but it takes more time. So quick and easy is IPL, laser is a bit more sophisticated, but you need more time, because the surface is smaller. This year we are exhibiting a whole range of blood pressure monitors, and we have also upgraded the Beurer Health Manager app. We are presenting new wakeup lights, and then we have another product that has been known for almost hundred years, and is where we started everything: it’s a “Cosy Night” electric under-blanket. But what’s different about this one is it’s “app-steered”. Imagine coming home late on a cold winter night, and being able to warm the bed nicely before you arrive!
Do you have a “star” product?
No, our star is our full product portfolio. It’s not about one single product, but more about the fact that all these products together make a health and wellbeing ecosystem. The two that will “open eyes” the most are the IPL device and the appsteered under-blanket.
Hall 4.1 Stand 212
Photo: Georg Walkenbach, Managing Director, Beurer