IFA, which started in December 1924 as the “Grosse Deutsche Funk- Ausstellung” (German Radio Show), has evolved over the years to become the world’s number one trade fair for consumer electronics and home appliances.
This year’s IFA features more space for brands, a new platform for innovators and a dedicated, larger venue for components manufacturers at IFA Global Markets.
Dr Christian Göke, Chief Executive of Messe Berlin said: “We believe it’s time to define consumer electronics in a new way. The boundaries between consumer electronics and home appliances, the digital and the physical worlds, are blurring. Whether it is in the kitchen, the living room or the office, the ‘consumerisation’ of devices is exponential, – from entertainment in the living room to healthcare and wellness, automotive, mobile devices, gaming, computing, services like the Internet of Things and the smart home, to new fields like drones, virtual, augmented and mixed reality.”
Göke added: “The focus of IFA 2017 is brands, innovation and to define a new platform for companies that design, manufacture and sell components – the ‘building blocks’ – of future consumer electronics and home appliances. This year, we can offer more space to brands than ever before, all in one place and clearly organised by category. Visiting IFA at Funkturm is not a treasure hunt, but an immersive, focused industry experience.”
IFA Global Markets, meanwhile, will focus on the full end-to-end supply chain, from component manufacturers to OEMs and ODMs.
IFA 2017 will be the 10th year that manufacturers of major and small domestic appliances have exhibited products at IFA in Berlin.
Some 1,800 exhibitors presented their latest products at IFA 2016, in an exhibition area of 158,000 square metres. An order volume of €4.5 billion was achieved last year and 240,000 visitors attended IFA 2016. The number of international trade visitors increased to 139,000.
In contrast, the very first Berlin show in 1924, featured 242 exhibitors and had an attendance of 180,000 to a display area measuring 7,000 square metres