CE China 2017: Riding a Wave of Success

With more than 120 exhibiting companies and a display area of 15,000 square metres, CE China has been heralded by organisers Messe Berlin as a success.

CE China 2017, which took place in Shenzhen this spring, welcomed 11,500 attendees, of which 8,600 were trade visitors. The trade visitor increase of 6% at the second edition of the show demonstrates once more that CE China is moving full steam ahead.

Jens Heithecker, CE China Chairman and IFA Executive Director, said: “The foundation of CE China on the same solid backbone as IFA Berlin gives the show a unique proposition, setting it apart from all others, and creates a veritable source for business.”

For the first time, CE China presented an exclusive keynote programme. On the first day, four leading executives from BSH, HTC Vive, TMall/Alibaba and Huawei provided insights into current and future trends in the industry.

Christof Jaeger, Senior Vice President of BSH and Regional Marketing Officer Greater China, discussed changing perspectives on brands, stating, “In China, brands have been extremely important in the past and will be even more so in the future”.

Changzhu Li, Vice President of Headset Business of Huawei, gave an outlook on Huawei’s approach to boost smart technology acceptance by consumers, stating “We have developed solutions on how to build an ecosystem for mobile devices and wearables and how to make it work and create value for the consumers.” Techcode, meanwhile, partnered with CE China by bringing 30 start-ups, to launch the new start-up area, Connect@CEChina.