The Industrial Technology Research Institute is a non-profit R&D organisation in Taiwan engaging in applied research and technical services. Founded in 1973, ITRI has played a key role in transforming Taiwan’s economy from a labour-intensive industry to a high-tech industry. Chengkai Su is a representative of ITRI….
How would you best describe the export market in Taiwan? How big is the export market for Taiwanese companies?
Generally speaking, Taiwan is an export-oriented country and the total export amount was US$ 280 billion in 2016. There is no doubt that China (Hong Kong included) is the biggest trading partner which contributed about 31% of the total trade volume in 2016.
What are Taiwanese companies looking for at this year’s IFA? What are the trends?
According to my experience in the past two years, companies that attend IFA are looking for business opportunities mainly. No matter the size the company, IFA is an important event to demonstrate what they have to European customers. Some Taiwanese research institutes, like ITRI, will also assign employee to Berlin for getting the latest product trends for products that are going to be launched to market before end of year.
Which Taiwanese companies are performing well, both at home and overseas?
Acer, ASUS and HTC have built up their own reputation around the world in the laptop and mobile phone battle field, but it’s a pity that bicycle companies Giant or Merida are not at IFA as I’d like to to introduce them to IFA visitors. COUP, the e-scooter sharing startup in Berlin, also co-operates with Gogoro from Taiwan as its e-scooter provider.
What are the best opportunities for Taiwanese manufacturers? Are Taiwanese companies making the most of developing IoT solutions, for example?
There will be lots of new things which might provide an opportunity for Taiwan manufacturers, IoT is one of them. Developing IoT solutions are important to Taiwanese companies, but it is also vital to leverage domain know-how to fulfill the requirement rather than to make it fashion through IoT.
Photo : Chengkai Su – ITRI