Groupe SEB Continues on Path of Innovation

Groupe SEB continues to lead in the small appliance market. We asked Astrid Duhamel, head of communication and digital for SEB what’s new this year.

Our aim has always been to make consumers’ lives easier and more beautiful, and now this is becoming even more exciting, because we have connected products, which adds a real interest for the customer. You will find a number of interesting products at our stand, that will really give added value when it comes to the handling of the machine, on the product experience, and obtaining a more precise result. This is our global direction, then we can look more in detail about food preparation, electrical cooking, and fully automatic coffee makers.

A prominent figure again this year is the famous TV chef Steffen Henssler. Can you tell us more about his participation?

Steffen Henssler is here as brand ambassador for Krups and Tefal as part of a long-term. Cooperation, underlined by PoS campaigns and a broad media campaign. While our brands are already very well known, it has been important for us that it also become a contemporary, cool brand, and Henssler is known as a very modern, relaxed chef with an interesting cuisine. He is a perfectionist of passion, professional through and through, casual, unconventional and loves reliable technology. He has the same high demands on kitchen utensils as we all do. He shows that our devices are fun and inspiring in terms of performance and equipment for absolute pros, because “perfection can be tasted”.

The catch phrase for Tefal is “Ingeniously different”: an example being the versatile deep fryer that prepares numerous dishes with only one tablespoon of oil and can be operated via Bluetooth or an electric contact grill, or the perfect matching of grill temperature and duration to optimal grill results.



Photo : Astrid Duhamel, Head of communication and digital, SEB