Miele Breaks New Ground Across Diverse Segments

“Miele is more powerful, versatile and smart than ever before,” Frank Jüttner, Miele’s Head of Sales, Germany, told media in the lead-up to IFA 2017.

The premium household appliance brand will be showing a range of new products at IFA, including the vacuum robot Scout RX2, with stereos cameras for 3D navigation, which can send users camera image via the “Home Vision” live cam app. In contrast to its predecessor the RX1, the RX2 promises threefold higher dust absorption, while seven infrared sensors ensures a thorough mapping of every home. The machine will be available from September 2017 following its IFA launch, and will complement other updated models in the Miele vacuum range, including the Blizzard CX1 bagless.

Miele will also be launching a new affordable range of CM5 series coffee machines as part of their “dual strategy” to combine high end quality and technology along with price competitiveness. Five colour options, compact dimensions, classic Miele elegance, a “one touch for two” function and easy automatic cleaning mark the new stand-alone coffeemakers that benefit from the proven technology of their higher-priced sister models in the CM6 and CM7 series.

The introduction of the CM5 series has consolidated Miele’s expansive coffee machine offering. “If you count all three series with their equipment options and color variants, Miele customers can now choose between 16 different models”, said Jüttner.

Miele is also adding value by offering its own coffee for its fully automatic coffee machines. The Black Edition No 1 is an organic and fair trade Arabica blend that is produced exclusively for Miele.

Miele will also promote its newly designed WT1 washerdryer, which washes and dries in one cycle and features the TwinDos automatic detergent dispenser

HALL 2.1 / STAND 101