Reseller Park: Accessories Lead the Way

Jan Nintemann, owner of Global Fairs/ TT-Messe, the organiser of IFA’s oldest trade-only pavilion, tells how visiting buyers still crave accessories and innovations for all categories…

My first experiences exhibiting at fairs were in the 1990s as co-founder of Nintemann Telecom (later re-named NTPlus and today part of the ALSO Group) and as founder of the Teleprofi- Trade Cooperation. I did a lot of pioneering work and even had to organise our presence at leading exhibitions including IFA. Later the focus of my marketing agency became the development and organisation of B2B theme parks, in the form of a shared stand area.

Who should come to the Reseller Park?

Reseller Park attracts trade buyers, mainly through our active trade promotion. Retailers, e-tailers, distributors, wholesalers and other buyers come every year. We have many new products with a good mix of established and emerging suppliers (both manufactures and distributors). The business is always changing so new categories evolve and come to Reseller Park to catch the eye of the industry buyers.

What are the key trends in terms of your exhibitors this year?

This year, once again, the accessories sector for mobile phones are key for buyers. We have co-exhibitors who have been with us for many years, such as Avenir Telecom (Energizer) or Intos (inLine brand), but also IT accessory products and smart home solutions such as video monitoring cameras or control centres and even Hitec loudspeakers can be found here.

Which is the most important change in this year’s Reseller Park?

IFA has now set up IFA Global Markets to run from 3-6 September —a separate marketplace for the OEM /ODM and component factories of the world. A visit to the IFA Global Markets in STATION-Berlin is worthwhile not only for all the OEM buyers from all over Europe – but many IFA exhibitors will also not want to miss the opportunity on their doorstep.

Photo : Jan Nintemann, owner of Global Fairs/ TT-Messe