Samsung: TV or Artwork?

“The Frame” is Samsung’s first “lifestyle” product, which in fact is no longer referred to as a TV. This is due in part to the form factor, as it’s not a TV anymore, but is more like an art work. The way it is hung on the wall has also changed, as it is now “gapless”, with less than a millimetre between the wall and the back of the frame. The overall idea is to provide an “analogue” experience with an art-like quality. The finish is matt, which also enhances this feeling. The Frame looks like a picture frame hanging on a wall when “Art Mode” is on. Instead of fading to black like a conventional TV, the Lifestyle display transforms into a work of art, letting users select custom-designed digital art pieces from The Frame. With already more than 100 art pieces in multiple categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it can easily match every design preference in one’s home.

  • Design Fits elegantly into any décor
  • Image innovation Brings art to the masses
  • Flush fit Hugs the wall, with no sign of unsightly cables