“The Frame” is Samsung’s first “lifestyle” product, which in fact is no longer referred to as a TV. This is due in part to the form factor, as it’s not a TV anymore, but is more like an art work. The way it is hung on the wall has also changed, as it is now “gapless”, with less than a millimetre between the wall and the back of the frame. The overall idea is to provide an “analogue” experience with an art-like quality. The finish is matt, which also enhances this feeling. The Frame looks like a picture frame hanging on a wall when “Art Mode” is on. Instead of fading to black like a conventional TV, the Lifestyle display transforms into a work of art, letting users select custom-designed digital art pieces from The Frame. With already more than 100 art pieces in multiple categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it can easily match every design preference in one’s home.
KEY SELLING POINTS
Design Fits elegantly into any décor
Image innovation Brings art to the masses
Flush fit Hugs the wall, with no sign of unsightly cables
CITYCUBE HALL B / STAND 101