Smart device owners are enjoying smart benefits around the home and they want more
The smart home is poised to emerge by stealth as consumers who install their first device will be keen on automating further, according to the latest Futuresource Consulting consumer research, which revealed that almost 1 in 3 consumers live in homes where at least one smart home device has been installed. Over 4,000 consumers in France, Germany, UK and USA were surveyed on smart home devices, appliance ownership, perceptions and purchase intent. Voice Personal Assistant (VPA) speakers were included, looking at both current and future adoption.
The report provides a snapshot of the smart home market by segmenting the respondents into different levels of smart home adoption: non-adopters, the beginners, intermediate and advanced users. This is based on the number of smart home devices installed in their homes. It also digs deeper by drawing out behavioural traits for each segment in respect to their own use of smart home technologies. Filipe Oliveira, Analyst at Futuresource Consulting, said: “Smart lighting and smart thermostats are among the most popular smart home devices and are common first steps into the smart home.” According to this latest report for the entertainment driven consumers, audio and video content is often the first step into automation in the home.