Smartfrog Brings IoT to the Masses

With a name like smartfrog, it leads one to wonder just what is unique about this brand and what they actually do! We put the question to Communications manager, Carolin Pfanne.

What’s unique is that we control the entire value-chain. That means that we don’t only have the cloud, and the software on the camera and the hardware, but we also have the marketing, the customer relationship management fulfilment… everything it takes to build an IoT brand: we control that. That makes it easier for us to launch different products, and we started with the camera because security matters to everyone, it’s important to people, and various use-cases exist, whether it be monitoring the house, looking after children, elderly people or even pets. Consumers can rent the camera for €5.95 per month, and that includes the camera, the app and the video cloud.

What are your key USPs?

Firstly, the fact we have an all-in-one offer, secondly the fact that cameras from other providers are very expensive and are not that easy to install. Our device can be installed in five minutes, as you just have to plug it into a power socket and turn it on, download the app, connect it with the camera, and you’re done. It’s quick and easy. They say the smart home is not that popular because it’s too expensive and complex, but we make IoT ready for the masses.

HALL 6.2 / STAND 144


Photo : Carolin Pfanne (left) Communications manager, smartfrog