Strong 4K UHD Uptake Helping Maintain Value in Challenging TV Set Market

4K UHD TV sales are poised to grow by a further 38% in 2017 to account for more than a third of the worldwide TV market, according to latest projections from Futuresource Consulting.

This comes in the wake of a strong performance in 2016 when 4K UHD surpassed 25% of total TV sales, despite the remaining scarcity of regular broadcast 4K UHD content in most regions.

In its Worldwide TV Market Report, Futuresource states that the total TV market was flat year-on-year at 226 million units in 2016 following a small decline in 2015. Trade value clocked up $85 billion, down 1% year-on-year.

also one of zero growth, with established markets especially challenged,” said David Tett, Market Analyst at Futuresource Consulting. The report noted that 2017 is also a year in which there are no major worldwide broadcast events, nor many significant analogue to digital switch-overs to kickstart sales.

Futuresource Consulting’s report also delves into the fortunes of rival major consumer flat panel brands. The contest between OLED and LCD takes centre stage and is a battle principally between the two biggest TV vendors in the world, LG and Samsung. Companies are lining up to use LGmanufactured OLED in their TVs, with Sony being the latest big name to do so.

Samsung, meanwhile, continues to push the boundaries of LCD based screen technology – with the 2017 line up of QLED branded TVs being its latest answer to OLED sets.

Average retail prices in 2016 approached $550 and are expected to rise throughout the forecast period due to increasing 4K UHD sales; escalating OLED sales in the premium end of the market; and demand for larger screen sizes. The 32-inch category has seen particularly large price jumps in part due to availability issues and exchange rate fluctuations. Competition amongst brands remains intense, with Samsung retaining its number one spot.

Tett said: “Chinese brands continue to look abroad to grow their business,” reports Tett. “Hisense, a top five global brand, was a highly visible sponsor of the European Championship Football in 2016 and will be again for the upcoming World Cup in 2018. A foothold is being gained in the U.S and Europe by brands such as TCL and Hisense, as they seek to grow their business outside of their domestic market, which is slowing.”

The Home Video Player Market Report, also published by Futuresource Consulting in May, noted that UHD Blu-ray player sales are expected to grow by 148% to 1.4 million units this year – equivalent to 8% of the total Blu-ray player market. The Worldwide TV Market and Home Video Player reports from Futuresource Consulting forecast demand for TV sets and Blu-ray & DVD Players worldwide through to 2021.

Photo : World’s largest OLED tunnel on the LG stand at IFA 2016