Bang & Olufsen Brings Synergy of Sound and Design

The high-end Danish company unveils agship products at IFA

Bang & Olufsen used its press conference on Wednesday to unveil the BeoVision Eclipse TV, the result of its rst collaboration with LG Electronics (LG) in the home entertainment space. The Eclipse merges Bang & Olufsen’s design, acoustics and craftsmanship capabilities with LG Electronics’ OLED TV technology to deliver absolute black, in nite contrast ratio and high dynamic range.

“By merging LG Electronics’ OLED TV technology to the Bang & Olufsen experience, we have reached an even higher level and created the ultimate TV experience,” said Stefan K Persson, Executive Vice President at Bang & Olufsen Home. “That is why we have chosen the name ‘Eclipse’ – two outstanding objects meet and create something even more spectacular and beautiful.” BeoVision Eclipse is both a television and a music system that integrates internet radio and music streaming services. The importance of “putting people before technology” was a prevailing theme of the press conference. In his presentation, Steve Devonshire, Training Manager Bang & Olufsen, highlighted the importance of synergy between sound and design, or what he called outer beauty and inner performance.

“When we get that synergy, then you get a real Bang & Olufsen product,” he said. Devonshire explained how the company marked its 90th year in 2015 by challenging its acoustic engineers to produce “the best of the best” loudspeaker. The result was the BeoLab 90, which it rapidly dubbed ‘The Beast’.

WHEN WE GET THAT SYNERGY, THEN YOU GET A REAL BANG & OLUFSEN PRODUCT

At the press conference, Devonshire also announced the Beolab 50 – “the baby brother of the beast” – a high-end active loudspeaker with 2,100W of precision power. The speaker will be available in selected Bang & Olufsen stores worldwide in August 2017.

Also launched by Bang & Olufsen at IFA was the BeoSound Shape, a wireless, wall-mounted, modular speaker system based on hexagonal tiles that can be placed creatively on the wall in every imaginable size and pattern.

HALL 1.2 / STAND 208