Buyers’ Guide – In-Ear Headphones

Market (GfK)

Within the growing market for Headphones and Mobile Stereo Headsets in Europe 6*, 46% of the total sales value in the first half of 2017 is generated by In Ear devices. Bluetooth continues to be the growth driver for those devices and reaches a value share of 31% within the in-ear segment. This represents a Bluetooth in-ear sales value growth of 161% for January to June 2017 compared to the previous year period. Two new wearing styles are gaining weight in the Bluetooth in-ear market in the first half of 2017: True Wireless and Collar- Style devices. True Wireless refers to devices with two separate wireless earbuds that are becoming increasingly popular, enhancing the growth of the Bluetooth in-ear segment. Collar-style devices have a rigid collar sitting on the neck and shoulders, and are launched by more and more brands. Furthermore, in-ear Headphones and Mobile Stereo Headsets which are especially designed for wearing whilst doing sports are further gaining weight in the in-ear market and account for almost one quarter of the total In Ear segment.

*EU6 = DE, ES, FR, GB, IT, NL

Contact : Martina Huerbinger, Marketing Manager Mobile Consumer Electronics, GfK Retail and Technology – martina.huerbinger@gfk.com


State of Play

In recent years, the focus of the in-ear headphone market was sports. Easy to wear and comfortable headphones which will hold during sports. But recent developments in audio like hi-res audio will show a shift to high quality in-ear headphones.


Innovating @ IFA

Sennheiser Unveils Momentum Free Bluetooth In-Ear Headphones

MOMENTUM Free

MOMENTUM Free, an all-new wireless headphone model from Sennheiser, has been launched at IFA. For convenience, the MOMENTUM Free features ergonomically-designed magnetic earpieces that link together when not in use. MOMENTUM Free also

features Bluetooth 4.2 as well as Qualcomm apt-X and AAC codec support; a three-button remote and in-line microphone can be used for making calls and controlling music. Multiconnection with up to two devices at once and three-way calling support are also provided.

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Monster iSport VictoryMonster 1920_victory_hero

Monster has loaded the iSport Victory with pretty much everything you’d want from a pair of wireless earphones. They’re sweat- and water-resistant, keep going for eight hours between charges and drown out the rest of the world with high sound isolation. They also come with a special Turbo mode sound profile for that extra hit of power, handy whether you’re at the gym or strutting into the office on a Monday morning. They are particularly light as well,

and three sets of ear wings and silicon ear tips come included, so users should find the perfect fit.

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The Future

As technology improves, we can expect better sound quality in increasingly smaller in-ear headphones. Also, true wireless earphones like Apples AirPods or Samsungs IconX can reach their full potential with better sound quality and equal battery life. Now we only need a way to prevent us from losing one of our true wireless headphones. Maybe a wire will be needed after all…