Expert International: 50 Years of Successful Business in 2017

Expert International was founded in 1967 by purchasing associations from Germany, Sweden, Denmark, Finland, Switzerland and the Netherlands. Today the organisation operates in 21 countries, across 4,000 different locations. Dieter Mathys, Expert International’s Managing Director, says that while the company has come a long way, management is still committed to growing the business further. 

Topics such as digitisation and connectivity are right at the top of our agenda. And we’re going to put all our efforts into transforming the point of sale into a full experience for the customer – as ultimately, the human is the focus: “Humanity will beat technology!”

How has business been for the group over the past year, and what have the highlights been (i.e. into new territories etc etc)? 

The current figures speak for themselves: with recent growth into Sweden, expert International is now doing business in 4,000 different locations in 21 member countries. Revenues total €13.5 billion, making expert International the third largest electronics retailer in Europe. In the last four years alone our revenue has risen by 68%. This is a result that we can all be really proud of. But, of course, the company can’t sit back and rely on past success.

In June you had a huge celebration in Athens for the group’s 50th anniversary. Please tell us more… 

Some 180 experts from all 21 member countries, as well as 60 representatives from the most important suppliers, accepted the invitation to attend expert International’s big anniversary event. But it wasn’t all partying in Athens: as part of the business conference, expert International chairman Ciaran O’Reilly and I provided an insight into the successful development of the business over the last 50 years.

What are the biggest challenges today? 

The biggest challenge that we face is how to build up a profitable multichannel business model;