“Land of the Morning Calm”

As Asia’s fourth largest economy, The Republic of Korea (South Korea) continues to be a major player among the world’s top exporting nations. Exports make up over 50% of the Korean economy, also making the nation particularly sensitive to currency uctuations, and highly dependent on the continuing capacity of big electronics manufacturers such as Samsung and LG to innovate and promote their products on a global scale. This is especially the case as Samsung is South Korea’s biggest exporting company.

Here at IFA, it is evident that we can see the latest from the “big two” electronics giants from this nation. There are, however, numerous other manufacturers for which it is worth sitting up and taking a look. Representing these companies on a global scale, the Korea Electronics Association (KEA) is a special corporation established in 1976 with the permission of the Minister of Knowledge Economy (MKE) to promote Korean electronic industry (including the industry of information and electrical supplies manufacturing).

Headquartered in Seoul, South Korea, KEA has been developing and establishing private sector’s standards since 1993. To date, KEA has penned more than 300 standards. They have recently been focusing on international standardisation, especially in an environmental domain, for electrical and electronic products and systems. The organisation actively conducts many activities including demand creation, cost reduction and export promotion for Korean electronics and information industries.

KEA also contributes to fostering a sound and strong electronic industry and national economic growth by actively participating in the planning and execution of the national policy concerning the electronic industry.