Making Design and Technology Accessible to the Masses

Wiko was created in February 2011 in Marseille, France by Laurent Dahan, its current President and Founder. It’s a French success story born of the association and the complementarity between the technological expertise, the industrial capacity and the capital power of Tinno Mobile, the company’s Chinese partner, with the French savoir-faire in terms of R&D, design, marketing and communication of Wiko. We met with Michel Assadourian, the company’s CEO, and asked him to tell us a little more.

Wiko’s promise is to make technology and design accessible. User-centric to the core, it caters directly to consumer usages by offering a complete ecosystem of smartphones, wearables, accessories and a tailor-made user interface. Wiko sold 10 million mobiles in 2016, twice as many as in 2014. Wiko has a presence in more than 35 countries in Europe, Africa, Middle East and Asia. In 2017, the brand is expanding with special attention to the German market, where it is deepening its focus on proximity to users.

What is Wiko launching at IFA? 

Smartphones featuring wide screens which deliver an immersive viewing experience on accessible devices. No matter what you’re watching, our new smartphones optimise your screen with more useful surface area on compact smartphones. Consumers will see more content while browsing and read more text on their screen. Our smartphones will be more convenient while watching movies, playing games and viewing pictures. Users will enjoy extra space for split screen multitasking in 2 perfectly square side by side windows. To compliment the stunningly immersive displays, the new smartphones range features an outstanding user experience built around sensational selfies, striking photos and videos worth watching. In addition, other novelties are also exhibited at Wiko’s IFA booth. Take a walk through the evolution of the Y range. Some of the latest models democratise NFC technology and bring the convenience of mobile ready payments, easy pairing and more within easy reach.

Which kind of retailers are you targeting? 

We are not targeting retailers so much as consumers. Our mission is to offer the best smartphones accessible to everyone, where ever and whenever you are. We started our business in 2011 with mass merchandisers, especially with pure players, but we very quickly developed our activities with consumer electronic stores, telecom retailers and operators. Today, our products are sold by all French operators and major European telecommunications carriers. In 2016, we launched our B2B entity (Wiko Business Solutions) and we also opened our own e-commerce website, so consumers can buy our products anywhere, at any time.

CURRENTLY FOCUSED MORE TOWARDS THE FITNESS MARKET, WE EXPECT TO SEE THE WEARABLE WORLD EXPAND AWAY FROM THIS, FOCUSING MORE ON HEALTH, PHYSICAL SECURITY AND MOBILE PAYMENTS

How important is IFA to Wiko? What are you hoping to achieve in Berlin? 

IFA is very important for us. IFA gives us the unique opportunity to present our latest products and innovations in the heart of Europe’s most important regional market. This year, IFA is even more important than ever, as Wiko is expanding with special attention to the German market, where it is deepening its focus on proximity to users. We hope to attract as much as possible the attention of key retailers, buyers, media and general public in order to increase our sales.

How will products in the future differ from products on the market now? 

Devices will be thinner, more immersive, faster, smarter, more convenient, more fun and have more memory and greater capabilities than ever before in order to enrich the user experience. Wearables will be optimised. Currently focused more towards the fitness market, we expect to see the wearable world expand away from this, focusing more on health, physical security and mobile payments.

HALL 25 / STAND 208