Panasonic Unites Digital and Analogue

OLED TVs, voice-controlled speakers and a classic turntable on show

Laurent Abadie, Chairman and CEO of Panasonic Europe, kicked off a packed IFA press conference by riding onto the stage on an electric scooter powered by lithium battery technology pioneered by Panasonic. Noting that a version of Panasonic’s lithium ion battery is also installed in the Tesla Model 3 electric car, Abadie added that the company’s e-mobility technology “is fueling a new generation of green vehicles”. The Japanese giant is also developing carbon- free hydrogen power technology that is already starting to power smart cities that also utilise a range of integrated Panasonic smart-home products that will be on show at IFA.

Michiko Ogawa, Vice-President of Panasonic Appliance, was next up to showcase a range of bold new consumer electronic innovations. First up was the GA10 smart speaker featuring Google Assistant voice-assistance technology. Described as a “reimagining of smart speakers,” the high-powered wireless speakers can play the user’s favourite tunes via voice command – it’s also compatible with Spotify, Google Play Music, Dezeer and other streaming services.

Meanwhile, Panasonic is targeting high-end, broadcast-quality home cinema with second-generation 4K OLED and HRD10 TVs. Ogawa announced the launch of the EZ1000 OLED, the “biggest and most beautiful TV” in the Panasonic range with 77 and 100-inch models that promise to bring “Hollywood to your home”. Built to handle the latest HDR10 format, the TVs include a studio quality HCX 2 colour processor for professional colour reproduction. Panasonic’s Technics audio arm will relaunch the fabled SP10 turntable, which Ogawa said will prove “what is possible when we combine analogue and digital technology”. The SP-10R turntable features the world’s highest class signal-to-noise ratio and will be on the market from early summer 2018.

HALL 5.2 / STAND 101