The Bug Focuses on VR and AR

Dragan Petric is Mobile Devices Expert Group Manager at EISA and Executive Editor at Bug magazine, the most influential and most circulated consumer electronics magazine in Croatia. We asked Dragan what, for him, is the most important trend to follow this year at IFA. 

What happened to TV screens few years ago is happening now to smaller screens – mainly the ones we have on our smartphones. They are going 4K, baseless and bigger and are redefining video consumption experience all over again. Virtual and augmented reality and artificial intelligence are adding completely new user cases to mobile devices and this is what I’ll be focusing greatly at this addition of IFA.

How important is IFA for you in tracking trends? 

Being held right after summer holidays and only couple of months before Christmas shopping season, IFA shows us which technology innovations will market follow, which startup ideas will catch the wave and who will be having the products that will be able to rattle buyer’s cages to make them passionate about buying new tech. You can’t miss the right trends if you are attending IFA.

What advice could you give to a “first timer” coming to the show? 

Don’t be picky about the location and looks of your accommodation – spending your time anywhere but outside while you are in Berlin would be unforgivable! This is the most exciting, most diverse and most interesting European capital – when you are done with the show floor, go and have fun in this beautiful city