From 8k at panels to state-of-the-art appliances, Turkish producer puts on its biggest IFA show
Vestel, the Turkey-based manufacture of consumer electronics, mobile technologies, household appliances, TV displays and LED lighting, is back at IFA with a huge 3,000 sq m stand. The focus in 2017 is Industry 4.0 manufacturing technologies that facilitate better automation and data exchange across a range of products – a technology showcased at the Vestel City Industry 4.0 World section of the stand. 73% percent of Vestel’s production is rebadged by leading Japanese and European brands and sold to 146 countries.
Using Industry 4.0, Vestel has produced an impressive diversity of leading edge CE products, among them a new range of borderless and ultra-narrow bezel UHD TVs – with annual manufacturing capacity of 18 million television sets, Vestel controls 21 percent of the European market for at panel TVs, in addition to manufacturing panels for Toshiba.
While Vestel’s focus on ultra slim design is aimed at promoting a re ned and elegant aesthetic, an immersive viewing experience is also promised via HDR technology, wide colour gamut panels and OLED and Quantum Dot LED displays. Also on show at IFA 2017 is Vestel’s next generation 8K TV with 7680 x 4320 panels, the highest resolution on the market.
Vestel is also launching a range of connected household appliances including washing machines equipped with an Amazon Dash Button that detects low detergent or softener levels and orders them from the Amazon website. Also on board is Intelli-Wash, which automatically selects the correct washing cycle programme depending on the detected parameters.
A new range of dishwashers are also on show that utilise SilentWash, a technology that promises the world’s quietest wash programme at only 36 dB(A) – meaning the machine can be operated in the middle of the night. Brilliart is another innovation which allows users to wash all dishes with a single 1 Touch Run button without the need for programme adjustments.
HALL 8.2 / STAND 101