VR: Major Growth Potential

Virtual Reality is, according to all analysts, still at the very early stages of its market potential. In its recent trend survey, the industry organisation, gfu, found that there is massive potential for the medium to grow significantly in the coming years.

Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer & Home Electronics explains that exponential growth for VR goggles, particularly for gaming and entertainment applications, is very promising in the next 5 to 10 years.

Ralf Schäfer from the Fraunhofer Heinrich Hertz Institute, focusing on VR development, reconfirmed that the potential market was huge. In principle, every smartphone is a VR device, he said – something Samsung had already shown with the success of Samsung’s Gear VR. Meanwhile, the quality needs to improve through higher resolutions screens. Mr Schäfer states that the market will explode when 8k goggles are ready for sale in three to five years.

Bob Raikes, Managing Editor — Display Monitor, Display Daily and Managing Director — Meko Ltd, says the resolutions of displays have kept increasing even though most viewers think that whatever we have today is ‘good enough’: “4K or UltraHD is ‘the state of the art’; however, resolutions will keep increasing until we reach the limit of human vision. Scientists often use cycles per degree (cpd) to measure visual acuity and 20/20 vision is 30 cpd but scientists at NHK found that some people can see a difference in realism in video at more than 150 cpd”.


EYE TRACKING ENABLES NEW APPLICATIONS

Eye tracking is a technology that puts the user in control of his or her device by using their eyes as a “pointer”. A device with an eye tracker knows what a user is looking at, thus making it possible for users to interact by simply using their eyes. People are able to point, select, zoom and do actions in faster, easier, more natural ways than they would with the mouse or touchpad – also enabling entirely new features.