A Shift from Publishing to PR

Vladimir Dmitrenko is CEO of Golden Collection Publishing, based in Kiev, Ukraine. Established in 2001 as a publisher of computer magazines printed in the Russian language, Golden Collection Publishing has now moved its focus to providing public relation services and hi-tech event direction. 

How long have you been coming to IFA? 

We have been coming to IFA in Berlin since 2011. If find it very encouraging to see that IFA continues to grow and develop at a time when other exhibitions are experiencing a decline.

What do you see as being the key trends in your field at the moment, and what are you looking for at IFA? 

Without a doubt, the key areas at the current time are around IoT, mobile, the digitalisation of business and the consumer’s passion for social networks and social media.

How important is IFA for you in tracking trends? 

IFA is very important because at IFA there is direct contact with the consumer, and this can save the time and replace huge amounts of market research required for the design of new products and concepts.

What advice would you give to a “first timer” coming to the show? 

Use the shuttle buses. Seriously, first-timers at IFA must actively work with the IFA app in order to make appointments, meet people and understand exactly how the event can help their business.