The market for Single Serve Coffee Machines has seen an ongoing decline in terms of value in the recent past only paused by 2015 which was a special year as it had 53 instead of 52 selling weeks. The value decrease is driven by intense promotion activities offering not only vouchers for pads or capsules but also cash back and direct price discounts. In the first half of 2017 market shows that this trend is not stopped yet but seems to slow down. In the first half of 2017, the volume development has turned back to positive, amongst others benefited by the fact that there is a growing demand in those countries that have been shown a more reluctant relationship to Single Serve Coffee Machines in the past.
Contact : Thilo Heyder Marketing Manager Small Domestic Appliances GfK Retail & Technology firstname.lastname@example.org
State of Play
Hot beverage machines have grown sales by twothirds in the last five years and coffee pod machines are at the heart of this growth. Consumers’ love affair with good coffee stems from enjoying their coffee shop experiences and now they want to create coffee shop quality at home. The taste for premium coffee at home has resulted in an explosion of different types of coffee machines and plenty of tempting appliances to encourage the coffee aficionado to trade up.
Innovating @ IFA
Lattissima One by Nespresso
The Nespresso Lattissima One machine has one single button to prepare your favourite coffee and milk drink. Simply fill the milk container to the correct level for the chosen milk recipe, which eliminates milk wastage. Simply press the button and the machine will froth the fresh milk directly into the cup.
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Colors by Nescafé Dolce Gusto
Colors is an automatic compact coffee machine from Nescafé Dolce Gusto, which comes with interchangeable panels, so that users can adapt the machine to suit their style. The machine is available in black and white. The black machine comes with red, orange and yellow panels; the white machine comes with red, blue and green panels.
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Consumers’ passion for quality coffee is showing no sign of abating; even the economic downturn did not effect sales of capsule coffee machines. We expect sales to be stable over the next 12 months, with more connected machines coming to market from manufacturers. The ability to remotely “order” your drink, whilst allowing the app to monitor your capsule levels, will appeal to more and more customers, however, the market driver will be quality coffee that costs a fraction of what it does out-of-home.