In line with the global trends towards built-in appliances, built-in refrigerators are also on the rise, accounting for more than a quarter of the market value in the European Union. While key Western European markets are already reaching saturation, Eastern Europe is showing double-digit growth. In 2017, the trend was supported by increased manufacturers’ new launch activity.
NOFROST DRIVING GROWTH
As nowadays consumers admit to rather have more time than money, convenience of the NoFrost refrigerators comes in handy. These appliances are showing steady growth year-onyear. The trend proves to be true not only for freestanding, but also for built-in. Combi NoFrost fridges, which account for almost a quarter of the total EU market volume, keeps gaining significance.
Within this segment, A+++ >200cm height (Stainless Steel and Metal Look front decoration) products are among the fastest growing in Western Europe. Environmentally conscious consumers tend to prefer better energy efficiency ratings, so A+++/A++ keeps gaining popularity.
Contact : Natalia Andrievskaya Global Director Major Domestic Appliances GfK Retail & Technology Natalia.Andrievskaya@gfk.com
State of Play
Innovation has touched almost every aspect of design in the market for refrigeration, inspiring consumers to trade up for better style, functionality and different formats. Today fridges and freezers come in a range of colours, have a variety of storage solutions, are more energyefficient, keep food fresher for longer and can even be a status symbol – something to impress visitors. Now the market is poised for a revolution in connectivity as smart fridges are becoming available at prices people can afford. Hot topics in refrigeration at IFA will include connected products and the ability to reduce waste by using technology that makes the food last longer.
Innovations to look for at IFA
The uptake of connected appliances by consumers is likely to be driven around the refrigeration category, which will manage food provisions helping consumers to waste less, as well as eating a wider variety of healthy foods, ordering replacement items and receiving menu suggestions via smartphone technology. The advances that come with meal preparation and food management will result in the technology really serving an important purpose and becoming integral in peoples’ lives. This will also link to other products where the chosen foods and menu require cooking, suggesting programmes to pre-select and preheat, saving time and guiding users through the cooking process.
With more experimental at-home cooking on the rise as well as trends around food provenance and reducing food waste, people are looking for the best ways to keep their produce fresher for longer. Preserving food is important, but so is helping it maintain its texture and flavour.
Manufacturers are tapping into the growing trend for personalisation, as people are looking for products that suit their specific requirements. Featuring easy-to-use customisable compartments and a cooling system that preserves taste and texture to a new level, is a highly adaptive fridge storage system. Inner-door storage allows consumers to style their fridge just the way they like it, which may include plastic boxes that are helpful for keeping ingredients separate.
At this year’s IFA visitors can see manufacturers show new storage solutions, such as separate compartments that are accessible from the exterior of your fridge with the simple push of a button. Consumers could use these type of compartments to store their most-often-used items, as they won’t have to open the main refrigerator door as frequently, letting cold air escape in the process. Another innovation from manufacturers are solutions for easy access created, which is ideal for consumers with a bad back, as less leaning and crouching to see what’s in the appliance will no longer be required.
Energy efficiency in home appliances has pushed forward significantly over the last few years, and replacement can help make sure the kitchen starts life with high performance, bringing cheaper bills and reductions in greenhouse gas emissions. The difference in running costs between old and new appliances can be significant. Some of the biggest savings can be found in refrigeration, which should not come as a surprise as fridges and freezers are working round the clock. There’s a big difference between an A+ fridge freezer – the current eco design minimum standard – and an A+++
While American-style side-by-side fridge-freezers are common, an increasing number of manufacturers are opting to launch French door or four-door models. In the case of French door products, these are bottom-freezer models which feature spacious fresh food compartments with two side-by-side doors that open up to reveal a spacious interior. Four door refrigerators feature two separate slide-out bottom freezer compartments, which are great for those who tend to store a lot of frozen food but still want the convenience of the cabinet-style.
Innovating @ IFA
Gorenje Unveils Naturefresh Fridge-Freezers
Gorenje’s new NatureFresh built-in fridge-freezers mimic natural conditions by maintaining the photosynthesis process, automatically controlling the humidity levels and providing fresher air. The NatureFresh range feature high energy ratings and a modular flexible design. Other features include CrispZone with VitaLight and SmartHumidity for extended freshness and IonAir with DynamiCooling, which removes unpleasant odours.
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Enter the Antioxidant Zone… With Haier F+
The Antioxidant Zone in the New Haier F+ filters out the oxygen in the air to ensure goods such as fruit and vegetables can be protected from its effects. This precisely controlled zone can extend the shelf life of groceries by a staggering eight times – an unrivalled capability according to the manufacturer. Just one of a number of innovations in the F+…
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Liebherr: Art Has never Been Cooler!
StickerArt is very much in fashion and definitely a design highlight at IFA. While having fun with colour is vital in the fashion and design industries, with the exclusive and limited-edition StickerArt refrigerator, the fashionable patch look is now available in the home — for refrigerators. The design is permanently coated on the doors during a high-quality dye sublimation printing process, making the motif and the colours especially brilliant, easy to clean and durably attractive.
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Instaview Door in Door Refrigerator by LG
Unique LG Door-in-Door helps easy access to favourite beverages and food items by just opening the Door-in-Door. And LG InstaView Door-in-Door refrigerators let see inside without opening the door. Knock twice on the tinted glass panel and it will illuminate —letting you quickly access your favorite foods & beverages while preventing cold air from escaping.
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There has been a significant amount of product development and innovation in the refrigeration market. Manufacturers have continued to add value through introducing better technologies, improved materials and advances in design. Consumers today have a wider choice of sizes, combinations and functionality than ever before, but even so the standard fridge-freezer, with one above the other, remains by far the most popular format. Consumer expectations are growing and added features are giving them more encouragement to pay a little extra. However, intense competition for market share means that yesterday’s extras are now expected as standard, and as a result consumers are getting more for their money.