Candy Hoover to Accelerate Impressive Sales

Connected appliances driving Italian manufacturer’s expansion strategy

“Transforming the world” is the bold aim of the Candy and Hoover brands in the coming years, said Beppe Fumagalli, CEO of Candy Group, at the company’s IFA press conference. Speaking at Candy Group’s expansive 1,000 sq m stand, Fumagalli introduced a family company that is especially “agile” and able to “quickly react to market trends,” he said. 

This flexibility has helped the Group to quickly approach its goal of 10% share of the European household appliances market, especially via the connected white goods the company has pioneered since 2014. Indeed, the Candy Group claims to be Europe’s market leader in terms of smart appliances, with a 46.8% share in Italy, 61.9% in France and 44.6% in Russia. Fumagalli said that IFA is a vital opportunity for the Group to unveil the latest innovations and sustain focus on this segment. To this end, the Candy Bianca washing machine, the Hoover Kitchen of the Future and the Hoover Rhapsody vacuum cleaner each utlise the most advanced connected technologies.

“Smart” is part of the Candy’s DNA, said Candy’s Head of Washing Appliances Business Sector and Connectivity, Aldo Fumagalli. “Bianca is the perfect synthesis of all this,” he added, referring to an intuitive washing machine that listens to consumers and performs the most effective and suitable washing program for their individual needs.

With the Bianca, users can literally talk to the washing machine via their smartphone thanks to the “Talking Bianca” function that facilitates natural dialogue and intelligent interaction to help choose the right program, build a profile of user habits, and provide precious washing tips. In addition, Bianca will promptly inform about maintenance needs.

HALL 9 / STAND 123 

Photo: Beppe Fumagalli, CEO of Candy Group