Haier Fridge-Freezer Prolongs Food Life

One-in-five homes owns a Haier appliance, according to the Chinese manufacturer

Yannick Fierling, Haier Europe’s CEO, told journalists at its IFA press conference, that Haier is unveiling “the biggest range of possibilities” in Berlin.

Fierling launched a number of new innovations including the F+, a multi-door fridge-freezer, which features an oxygen-controlled preservation system known as Antioxydant Zone.

“This was inspired by the same nitrogen vacuum preservation used in round-the-world cruise ships, which extracts air and reduces oxygen levels in order to allow food to breathe gently and enter a dormant preservation mode,” Fierling said.

“The process of suppressing oxidation ensures the freshness of food while retaining its nutrients and taste, extending the shelf-life of foods by up to eight times longer than other refrigerators.”

The Antioxydant Zone technology has been recognised by the German VDE Certification Authority.

Haier also launched the Link Cook Series, a range of connected refrigerators that have cameras fitted into the doors. This allows users to get information on the freshness, best -efore dates as well as nutritional quality. In addition, Link Cook appliances will suggest recipes based on the refrigerator’s contents in order to avoid unnecessary food wastage.

In home laundry, Fierling previewed a double-axis washing machine, which offers faster washing and uses less energy. He highlighted that the energy-efficiency rating of the model is A+++ -70%.

Haier also launched the Super Drum range, which it described as a “game-changing innovation” for families that don’t want to choose between big capacity and space saving.

Going beyond conventional sizing standards, this full touch-screen washer-dryer has a compact form at 46cm deep, and features a 10kg-capacity drum with a 601mm diameter. The Super Drum has an A+++ -50% energy-efficiency rating, the widest drum access in its class of up to 44.5cm, and has wifi connectivity.

HALL 3.1 / STAND 109 


Photo: The VDF Institute presented 6 VDE certificates to Haier for its new Fresher Techs technology