Messe Berlin, the organisers of IFA, have entered into a partnership with NAPCO Media, a US business-to-business media company, with an aim to offer consumer electronics and home appliances brands an unrivalled platform to connect with retailers.
The new platform – CT Lab Global Media – combines the world’s most successful tradeshow for consumer electronics and home appliances with a leading producer of multi-channel content and events for retailers of consumer electronics. CT Lab Global Media will give brands integrated access not only to the world’s biggest tradeshow for consumer electronics and home appliances, but also to NAPCO Media’s deep expertise and focused channel strategy for the US market.
For retailers and brands, the partnership offers even more value, as it provides access to both the CE China trade show, an IFA Global event now in its second year, and NAPCO Media’s CE Week, the industry’s official mid-year conference and technology showcase in New York City.
“Our partnership truly creates a new platform, which helps industries, brands, channels and retailers to connect in a way that’s not been possible before,” said Jens Heithecker, Executive Director of IFA Berlin. “It’s this integrated approach – offering access to Europe, China and the American market – which brands will find not just compelling, but absolutely necessary to reach both consumers and media.”
“We will provide unrivalled value to retailers and brands who consume our content and attend our events,” said Dave Leskusky, President of NAPCO Media. “The IFA and NAPCO Media teams are engaged in strategic planning discussions that will result in innovative new products, research, and enhanced cross channel coverage of the industry that will debut early in 2018”.