How partnerships and picture quality define development
TP Vision’s new 9 Series 65- inch Philips OLED TV brought a round of hearty applause when it descended from the ceiling adorned with breath-taking images at the Philips Press Conference earlier this week at IFA. While the panel is, of course, supplied by LG, apart from the overall design, and enhanced Ambilight, the key to this TV’s success is an incredible new processor: the P5. We asked Danny Tack, Director, Product Strategy & Planning for Philips TV, to tell us a little more about this development.
On its journey to our televisions, the streamed content we enjoy today is processed, coded, compressed and packeted. Data gets left off, signals degrade and artefacts are introduced. Without correction, these flaws pass straight through to our TV screens, where they are faithfully reproduced in Ultra High Definition. This is where the brand new Philips P5 picture processor comes in. It analyses, deconstructs and individually addresses each of the five variables that define picture quality: source perfection, sharpness, colour, contrast and motion.
Why did philips want to keep control of the picture processing?
We have over 20 years of picture quality processing heritage. We have been building our new PQ engine based on that experience. With this picture processing, we can differentiate from all our competitors using the same OLED panel.
What does the future hold for oled?
OLED’s future looks bright. As we progress in time, OLED will become more affordable in price. While the peak light in an OLED is fantastic, specifically due to the perfect blacks, the full screen light is rather low compared to LED. This light output will increase step by step in the coming years, resulting in an unbeatable picture performance.
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