LG has signed deals that leverage technologies from two renowned companies.
LG has announced that its 2017 OLED TVs feature a Technicolor Expert Mode that displays colours optimised by Technicolor’s colour scientists who work on the majority of Hollywood’s premium content.
The Korean company is also working on adopting Technicolor Expert Mode for its 2017 Super UHD TVs.
Tony Dustin, Senior Colorist at Technicolor, said: “While doing colour work on season two of the Netflix series Sense 8, LG’s OLED technology was crucial when collaborating with writer/ director Lana Wachowski, who has offices on the other side of the country, and cinematographer John Toll, in Hollywood.
“OLED technology’s true blacks, color saturation and depth ensured that all of us were looking at the same colors, even when we were not physically together.”
In a separate development, LG has announced that its 2017 LG OLED TVs and Super UHD TVs support multiple HDR formats including Dolby Vision, HDR10 and Hybrid Log Gamma (HLG) broadcast technology.
At IFA, LG is running HDR demonstrations on its stand, which includes BBC 4K HLG content, Amazon HDR10 and Netflix Dolby Vision content.
LG said that on-demand streaming services offer a strong line-up of content featured in Dolby Vision, with more than 100 studio titles currently available. Additionally, more than 125 hours of original content is available in Dolby Vision across leading over-the-top (OTT) providers, while consumers globally also have access to Dolby Vision titles on Ultra HD Blu-ray discs.
Brian Kwon, president of the LG Electronics Home Entertainment Company, said: “We are pleased to exhibit our superior 2017 TVs at IFA, offering visitors the opportunity to experience their unrivaled performance hands-on.
“Partnerships with respected names such as Technicolor and Dolby demonstrate LG’s commitment to continually pushing the boundaries of TV technology”.
HALL 18 / STAND 101