Liebherr Promotes Importance of Design

Premium German appliance brand Liebherr says that megatrends, which we encounter every day, in uence our behaviour. Günther Sproll, Marketing Manager, International at Liebherr Appliances, says that the megatrend of individualisation is also highly significant and shapes our modern lifestyles.

We are asked Mr Sproll which megatrends Liebherr factors into its product development…

With MyStyle, we offer the unique opportunity to custom- design a refrigerator. Those who would like to design a refrigerator using their own ideas can now become a refrigerator designer themselves. With MyStyle from Liebherr, a refrigerator can be custom-designed according to individual wishes and for every occasion – whether it’s a hobby, as a gift or as a design highlight in the home.

How important is design?

Cooking and enjoying food is becoming an increasingly important family or social event. In many households the kitchen is therefore not just a working space, but rather the focal point of the home.

Please tell us about this year’s Liebherr StickerArt.

A design highlight from the CoolVision line is the new StickerArt model – because art has never been cooler!
With the exclusive and limited-edition StickerArt refrigerator, the fashionable patch look is now available in the home for refrigerators. The design is permanently coated on the doors during a high-quality dye sublimation printing process. This makes the motif and the colours especially brilliant, easy to clean and it remains durably attractive.

HALL 2.1 / STAND 201