Loewe Adds New Bild 3 Model to its Product Portfolio

German firm places emphasis on quality, reliability and design

High-end German TV manufacturer Loewe used its IFA 2017 press conference to recap on what has been a strong 12 months, and to introduce new production innovations for the coming year.

CEO Mark Hüsges said image and sound quality remain core to the company’s strategy which is expressed through its Bild TV sets and Klang sounds systems. Among larger sets, above 55”, Hüsges said OLED is the benchmark for quality – but that for small screens LCD offers a good alternative.

In terms of the company’s strengths, he said a recent survey positioned Loewe high in terms of product quality, range of portfolio and reliability. This, he said, has helped the company widen its distribution network and driven growth by 60% for the year to date, also leading to 149 new jobs. He also stressed the company’s design ethic and its in-house development, which means it is not reliant on other firms to drive technological innovation across its product range.

In terms of new product development, Loewe CXO Jonathan Herrle said the emphasis this year has been on affordable quality in the form of the new Bild 3 model. The 43”, 49” and 55” models of the Bild 3 are all available for use in different parts of the house – bedroom, kitchen, living room. The Bild 3 can be placed on the wall, with the table stand on the sideboard or free-standing with the floor stand and is available in graphite grey or light grey. In the area of sound, Herle talked about the quality of Loewe’s new Klang m1 portable speaker product.

Echoing wider trends in the industry, Herrle says voice recognition is emerging as a key development for TV manufacturers. The complete Loewe home entertainment system can now be operated via the Amazon Alexa app.

HALL 24 / STAND 101