Miele Consolidates High-Level Growth Worldwide

Exclusive interview – Dr Reinhard Zinkann, Managing Director and Co-Proprietor – Miele Group

When Miele’s 2016/2017 financial year came to a close on June 30, the family-owned company was able to further consolidate its high-level growth on a worldwide scale. We asked Dr Reinhard Zinkann, Managing Director and CoProprietor of Miele Group to tell us more.

Turnover amounted to €3.93bn around the world. This equates to growth of almost 6% compared with the previous year. Built-in appliances and vacuum cleaners saw above-average gains.

What key market trends are you experiencing at the moment?

Connectivity and the Smart Home are still trends for the future. But we are also seeing strong consumer demand for convenience, ergonomics, good design and ease of handling. Consequently, appliances should provide a sense of well-being and increase the feel-good factor. One example: Cooking, or more generally, food preparation. In line with this trend, a number of innovations have emerged such as automatic programmes, steam cooking, flexible induction or smart, personalised cooking guides – tailor-made for your specific appliance. Cooking and lifestyle are major topics for the future.

IFA IS AN IMPORTANT TRADE SHOW FOR US, PROBABLY EVEN THE MOST IMPORTANT OF ALL, AND IT HAS BEEN THAT WAY SINCE 2008

What will the kitchen be like in 10 or 15 years’ time?

What will be different? The kitchen is likely to assume a different function to today. It will increasingly become integrated into the living environment. This is often already the case today, but more can be expected as life itself undergoes change: This will be the place where things happen and we will also work from the kitchen, too. After all, who doesn’t already check their emails or other text messages over breakfast? And appliances will have to adjust to the changing environment in the kitchen where people will cook, live, relax and work. This is where the challenge to manufacturers will lie. In designing their appliances in such a way as to integrate seamlessly into this environment. As I said at the outset, much of this is already
reality.

HALL 2.1 / STAND 101


Photo: Dr Reinhard Zinkann – Managing Director and Co-Proprietor, Miele