Global Fairs boss brings group stand concept to new section of show
IFA Global Markets gains the strong support of industry veteran Jan Nintemann, CEO of Global Fairs TT-Messe who have brought their “group stand” concept to IFA’s new sourcing event. We asked him to tell us more about IFA Global Markets and his new initiative.
We fully support IFA in their efforts with IFA Global Markets. By setting up a separate event at the STATION-Berlin for the OEM /ODM, technology platforms and component factories of the world, IFA meets head-on the growing need for white and private label products from manufacturers, distributors and retail/ etail organisations.
This OEM/ODM or “white box” market has grown so significantly, you’ll hardly find a large distributor or retailer who hasn’t embarked on this path. And many European manufacturers use third-party factories to complement their product lines or to outsource production. Apple’s relationship with Foxconn brought this to the forefront. The number one selling CE product in the world came from a manufacturer without a factory. That really inspired the industry to change their go-to-market practices. With its B2B-only profile, IFA Global Markets already has more than 500 exhibitors from 16 countries and has immediately become the largest supplier market in Europe.
There are two points worth highlighting.
Firstly, IFA Global Markets will draw from a vast Asia only those factories that are most willing, most eager to sell to Europe. Their presence here signals to European buyers they are ready for international business– and, trust me, many factories in Asia are simply not ready. IFA Global Markets, by fact of its existence, aids European buyers by acting as a filter to let only the better prepared get to the forefront.
The other very important point is OEM/ ODM and private label has already grown to the point where the bigger organisations in Europe have specialists. For example, take a large distributor. They may have a product manager and a procurement officer for Samsung and other brands. But a distributor’s own brand will usually have its own organisation, their own private label manager or OEM/ODM manager. Now those executives have a place to go at IFA that matches their needs and interests.
Overall, we believe IFA Global Markets is an important addition to the IFA experience. For these reasons, I immediately accepted the offer of Messe Berlin to organise our own full service pavilion, ISP@IFA Global Markets. This International Supplier Park mirrors our success for 21 years with RESELLER PARK (which now has grown to 70 exhibitors).