Sharp Showcases Raft of Home Appliances

Company pledges ‘more meaningful innovation’

Sharp Home Appliances is extending its reach into the small domestic appliances sector, encompassing products including cordless vacuum cleaners and blenders. The announcement was made at the Sharp Home Appliances press conference on Thursday, where a diverse range of new initiatives and products was unveiled by the company.

“We are embracing our unique potential to be original,” said Alberico Lissoni, Head of Sales & Marketing Europe. “To make our mark in Europe, we need to drive our innovations towards the affordable sector.”

The company is aiming to revitalise the large-capacity cooling sector with the launch of an alternative-look range of designer fridge-freezers. The Grand Top series offers supersize capacity 600-litre, 550-litre and 510-litre models with enlarged easy-to-access 178-litre and 163-litre of freezer space. Designed with a slimmer, high-rise build, they distribute more capacity across their full length to save precious inches of kitchen space.

Other new products include the Airstream Oven, a 78-litre oven designed with a two-fan structure as well as multiple side vents. This creates a vertical air stream, which covers the entire oven cavity to provide perfectly even heating results for each of its five shelves.

Wi-fi enabled appliances feature prominently in Sharp’s new offering, via a range called the New Smart Series. Encompassing an oven, fridge-freezer, dishwasher and washing machine. Functions include message alerts to the Sharp Customer Service Team, in the event that anything goes wrong with appliances. To use the service – designed to offer “a more inclusive and meaningful home service” – consumers can download an app, and register their contact details and their product serial numbers. Such pro-active, preventative measures ensure faster, more customer-centric after-sales support and echo the company’s commitment to connectivity, Lissoni said.

“We are providing more meaningful innovation to offer more personalised ongoing support,” he added.

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