Sony has announced its new 77-inch Bravia OLED A1 4K HDR TV that not only delivers industry leading OLED picture quality and absolute blacks, but enhanced 4K HDR vision thanks to Sony’s 4K HDR Processor X1 Extreme. Allowing users to view a growing library of HDR content, the TVs support HDR10, HLG and Dolby Vision (to be added via a firmware update by the end of the year). Like the 55-inch and 65-inch models, the 77-inch Bravia OLED A1 features the world’s first Acoustic Surface technology that makes the screen the speaker, and an edge-to-edge stand-less form factor. With over 8 million self-illuminating pixels, Sony is promising a TV that delivers unprecedented black levels, rich and lifelike colour, dynamic contrast, blur-less image and a wide viewing angle.
KEY SELLING POINTS
Includes Sony’s 4K HDR Processor X1 Extreme
Features the world first Acoustic Surface technology
Powered by Android TV for limitless streamed content
HALL 20 / STAND 101