Stand of the Day – Gorenje

Life simplified

 

SUAD HADZIC

SUAD HADŽIĆ
Executive Vice President for the Gorenje brand

“Living our overwhelmingly busy, complex and dynamic lives, we long for simplicity. At Gorenje we are aware that customers cherish our appliances, not just for their innovative technology, but because they help them save time. Gorenje’s user-friendliness leaves them with more time and more energy to reconnect with their family, friends, and colleagues.

Focusing on user experience has enabled us to address this issue and make our products and related services not only technologically advanced but also easy to use. This way technology can once again serve its purpose of promoting ‘Life Simplified.’ Because living a Life Simplified means saving precious time for what really matters.”

NEW COLOURS OF THE RETRO COLLECTION

Curved lines, interesting colours and emphasised metal parts – the retro style is as popular as ever. This year Gorenje revealed four new colourful additions to its best selling Retro Collection of cooling appliances, the gorgeous new colours – copper, olive, apricot and apple – were chosen in accordance with the latest interior design trends and will be displayed on combi fridge-freezers with NoFrost technology.

MEET ANNA – THE SHOPPING ASSISTANT 

Chatbots are quickly becoming the new norm in a more personalised and simplified user experience. Therefore, Gorenje proudly introduced Anna, the Gorenje shopping bot, who interacts with the visitors in a human-to-human like conversation. She guides them through the home appliance search or purchase process and helps them find just the right appliances with a series of simple questions about their needs and habits.

THE PLANICA VR EXPERIENCE

Fly like the Slovenian ski jumpers! The virtual reality experience will take you to Planica, world’s famous ski jumping hill and the traditional location of the Ski Flying World Cup Finals. To celebrate its quarter of a century as the proud sponsor of the Slovenian national nordic team, Gorenje brings the exhilarating adventure of ski jumping to their stand in Berlin.

THE IQ INDUCTION HOB

Gorenje’s new, fully automated and innovative IQ Induction hob with the biggest XXL cooking surface to date comes with smart and flexible features that deliver tastier results faster, more efficiently and in a more user-friendly manner. With the 3D mapping projection, everyone can see how easy it is to control the cooking process using the upgraded DirecTouch user interface and the AutoDetect function, which instantly detects pot position, recognizes the diameter of the cookware, and automatically activates the cooking zone accordingly.

HALL 1.1  / STAND 201