Taking Giant Strides

Fitbit marks 10 years and 79 trillion steps

It’s 10 years since Fitbit appeared on the health and wellness scene and in that time it has become a key player in the sector and can claim a number of firsts.

Fitbit’s achievements in just 10 years are impressive. It is one of the world’s top three wearable brands along with Xiaomi and Apple; to date it has sold over 67 million devices, is available in 55,000 stores and 65 countries; and it is the number one fitness app on iOS and Android.

“Most importantly we have made it fun and rewarding,” Fitbit co-founder and CEO James Park told an IFA audience at the Fitbit keynote presentation.

The Fitbit Ionic smartwatch has become the company’s bestknown product and something of a symbol of its success – “it’s the best performing product we have launched to date”, Park said. Recent innovative additions to the Ionic include a sensor that can measure oxygen in the blood, music storage and playback, and contactless payment facility Fitbit Pay.

The company has made inroads into the health and wellness sector in other ways, notably with its social network where users share information via the Fitbit.com dashboard or the Fitbit app.

“We hear a lot about the negative aspects of social networks, but most contributions to ours are positive,” Park said. “And social support is a really important component of getting people healthy.”

In its first 10 years the company has built a vast health and fitness database, which currently holds 82 million hours of heartrate data, has tracked five billion nights of sleep and 160 billion hours of exercise, and recorded 79 trillion steps – “enough to get to Pluto”, Park said.

HALL 4.2 / STAND 213

Photo : James Park, Co-founder and CEO, Fitbit