The Constantly Evolving Industry

Technology and innovation combine to create a new dynamic in the TV market

Kostas Vouzas, CEO of TP Vision (Philips TV) Europe, says the TV market is a very
dynamic one, with technology innovations and different propositions being
launched frequently. Mr Vouzas talks to IFA International about the changing
trends among consumers.

Today, people watch TV differently with streaming services now being, for many, their only source of content. This is one of the reasons Philips TV has developed the P5 Picture Processor, one that delivers the best picture quality even when streaming. Design also continues to be a key decisive factor when consumers buy a new TV as they want a set that looks great when it’s on but looks just as beautiful when it’s off. Philips’ TV design team, based in Amsterdam, has always worked on delivering stunning-looking TVs and we have delivered again this year, winning two Red Dot Design Awards for two of our OLED TVs.

OLED TECHNOLOGY IS A GOOD EXAMPLE OF HOW DYNAMIC THIS INDUSTRY IS

Which countries are the most popular ones for Philips TV?

Europe is a very fragmented market and that’s why it is so interesting. Our TVs with their exclusive Ambilight proposition seem to resonate extremely well in northern Europe but we are also experiencing big developments in southern countries where our European Design Message seems to resonate with consumers. At the end of the day, we try to bring to market the best products, whether you are looking for a beautiful set, the best picture quality, best sound or a more immersive experience.

What are the key TV launches for Philips TV at IFA?

IFA is always an exciting moment of the year for Philips TV as we usually launch our new high end flagship models. And this year was no exception. The company is ready and willing to consider the implementation of all new technologies where its in-house expertise can both lead to a significant performance improvement and bring a set that offers a true breakthrough for the consumer.
That’s why we launched our new 65-inch OLED 9 Series, a TV that combines the latest OLED technology with Philips TV P5 Perfect Picture engine and three-sided Ambilight system, to create a new flagship product for the Philips TV range and a new reference for outright picture quality.
We also presented our first Quantum Dot TV. The 8602 model 2 adds Quantum Dot technology to an already high specification to create a superb immersive performance previously unavailable in a 8000 series product.
The 8602 also carries the Philips hallmark best of European design, with an expressive use of real materials, including a super-slim aluminium bezel and Visible Sound via a cleverly-integrated, front-firing soundbar encased in European Kvadrat cloth.

How important is IFA in terms of conveying your messages to customers?

IFA is a key moment for us to present our latest products and technologies but also to connect with our consumers, partners and media from around the world. For five days, the whole industry is reunited and this opens doors to new business opportunities, constructive product discussions and gives everyone a chance to experience our products. It is also very important to get a glimpse of the present as well as the future trends of the consumer electronic business.

When would you expect OLED to go mainstream?

The TV industry is constantly evolving. And OLED technology is a good example of how dynamic this industry is. There seems to be a real momentum around OLED and we, at Phillips TV, definitely believe in the technology and we have now launched three OLED TVs. At the same time, we always try to propose different products that we believe consumers want. It is difficult to speculate on when OLED will go mainstream but it is already moving in the right direction. We believe there is a clear consumer appetite for this technology.

HALL 22 / STAND 101


Photo: Kostas Vouzas, CEO, TP Vision (Philips TV) Europe