The Smart Home Pavilions in IFA Next, Hall 26

Jan Nintemann of Global Fairs TT-Messe joins forces with SmartHome Deutschland and other European smart home associations to put a focus on smart home in Hall 26 at IFA NEXT, IFA’s area for innovation.

Why have you launched a new Smart Home pavilion?

After the SmartHome Deutschland association became international through its co-operation with the smart home associations from UK and France, we decided, with Guenther Ohland, smart home expert and cofounder of the association, that smart home deserved a separate pavilion in a top location in IFA’s innovation hall, Hall 26 with IFA NEXT. This hall is where the future of technology happens— and what could be more significant than the technology in the homes we live in?

Why is it important to bring suppliers together in one space like this?

The smart home scene is characterised by extremely innovative yet small companies (and also many start-ups) looking for market partners. Costeffective “theme” parks such as ours offer valuable turnkey solutions (from A-Z) which minimise cost and organisation. By joining together, we offer our coexhibitors without extra cost an effective group marketing via collaboration with our many channel media partners.

Who are some of the key exhibiting companies?

Let’s start with Smart Home Initiative Deutschland. Smart solutions for buildings consist of up to 80% ITC technology. Some customers are not aware, however, how open to attack smart technology can be, especially when newly installed and configured. They rely on manufacturers offering fundamentally secure products. A visit to the association stand will alert you to the problems and solutions in smart home security. There’s RADEMACHER with their smart home system, HomePilot. Wireless RADEMACHER DuoFern products can be easily controlled via smartphone, tablet or PC from anywhere in the world. Roller shutters, Venetian blinds, awnings, lighting, etc. can be easily remotely controlled. And a HomePilot expansion USB stick provides even more options such as energy efficiency, heating and security Eltako tap-radio extends the electrical system and comes in two series: the private and the professional series. Operating their socket actuators is intuitive so end-users have a multitude of options to control their electrical system at home – at low cost and without needing qualified technicians. And another example: SYR is a pioneer in home automation with its programme, SYR Connect– now patent-pending. SYR Connect connects fittings and control electronics to the internet – with many advantages. Each of four sectors (leak protection, water treatment, hygiene control, and heating monitoring) has an SYRConnect area with its own products.


Photo: Jan Nintemann – President, Global Fairs TT-Messe