Candy Hoover is unveiling ambitious goals at this year’s IFA
Beppe Fumagalli, Candy Hoover’s Chief Executive, says that with more than 220,000 users connected through his company’s appliances, the aim is to reach 1.5 million consumers by 2019. To put the company on this path, Mr Fumagalli says that Candy Hoover show its latest developments in smart appliances at IFA.
Candy is a family-owned company – what does this change, and why is it important?
Being a family-owned company brings in every business choice the values and the inheritance of the founders of Candy Group. The Fumagalli family brought the first washing machine to Italy more than 70 years ago and we are proud to follow this path and to bring ahead the story of our group, combining every day tradition with innovation.
Not many people know you also own the Hoover brand – synonymous (literally) with the best in floor care. What are the latest developments with Hoover today?
Hoover is for sure one of our premium brands and it’s a fertile terrain on which we can bring to our customers strong benefits through technological innovation. Here at IFA we present a new standard in the cleaning experience with our brand new product Hoover Rhapsody. With the new H-Spin technology Rhapsody pro v i d e s effortless multifunctional cleaning experience. As every Hoover product, Rhapsody will combine a strong functionality with a cutting-edge design.
What are your “star” products at IFA this year?
Other than Rhapsody, Hoover is presenting its concept of the “Kitchen of the Future”, where appliances will be integrated with IA and consumer’s social life. The Candy “star” product is our new washing machine, Bianca. The latest development in our product strategy are aimed at simplifying the life of our customers and their interaction with domestic appliances. We are sure that Bianca, thanks to its intuitive interface and to the possibilities offered by the real customer interaction, will represent the new frontier in the washing category.
How important is IFA as a platform for you to present your products to the world and develop your partnerships?
I personally think that in our industry, where the physical contact and the direct experience with every new product plays a fundamental role, an exhibition and a platform like IFA is absolutely irreplaceable.
IFA IS THE MOST IMPORTANT EXHIBITION FOR OUR INDUSTRY (…) FOR THE QUALITY OF THE DEBATES AND OF THE STUDIES
IFA is the most important exhibition for our industry and our sector, not only for the quality of the exhibitors and for the possibility of meeting and developing new partnerships, but also for the quality of the debates and of the studies able to depict and analyse in detail the tendencies and the dynamics of the appliances sector on every side.
For this reason we have choosen to launch here, at this important event, the new products of our key brands, Candy and Hoover.
Photo : Beppe Fumagalli, Chief Executive Officer, Candy Hoover