Offering improved service for media representatives from around the world, IFA has totally redesigned the Media Centre in Hall 6.3 at the main show grounds. Restructured and redesigned, the new IFA Media Centre now offers over 150 workplaces for journalists, free Wi-Fi and Wi-Fi workstations, a relaxed lounge area with adjacent press bar, more seating, which can also be used as workplaces, press boxes for exhibitor information.
At IFA’s opening press conference, Senior Vice President Messe Berlin Group, IFA Executive Director, Jens Heithecker said the initiative came just at the right time: “We are very happy to have upgraded the press centre. Some will remember the press centre in the past years was very packed, without enough working space for the journalists. This year we have tripled the number of desks and tripled the number seating opportunities in the media area”.