Building a Sustainable Business Together

Facilitating entry for resellers into the European B2B marketplace, ALSO Deutschland facilitates payment transactions, fine logistics, credit control and much more. IFA International spoke with Sylke Rohbrecht, Managing Director Supply at ALSO, about the company’s latest strategies, innovations – and its progression in the market.

Business development is very positive, which we attribute to our disciplined implementation of ALSO’s long-term MORE strategy (Maintain, Optimize, Reinvent, Enhance) across our three key business segments: supply, solutions and services.

What do you see as key product categories in the current market?

I see IoT (Internet of Things) and robotics as promising areas. Furthermore, a whole new world of 3D printing is spawning thousands of new products and opportunities that are bound to revolutionise delivery routes and storage concepts.

What are your main reasons for attending IFA?

In my eyes, the IFA officially signals the start to end- of-year business. IFA is not only an exhibition but also a sales fair, and it offers a great opportunity to meet a vast number of suppliers and customers.

What are your biggest challenges at the show?

Perhaps our business challenge reflects the challenge for the IFA more broadly, i.e. to find the right mix of proven traditional business while embracing new trends in converging fields and industries. In our case, the main challenge is to ensure we inspire our resellers to take on new business segments and accompany and support them in order to jointly build sustainable business together.


Photo: Sylke Rohbrecht – Managing Director Supply, ALSO