Electrolux Praises IFA as Perfect Platform

For European partners, Electrolux unveiled the AEG 9000 series Okokombi washer-dryer combo with SensiDry technology, which the company says customises the cleaning cycle based on fabric type.

For the US market, the updated line of Electrolux PerfectCare washing machines and dryers aim to limit trips to the dry cleaners.

Brian Fogh, General Manager of Electrolux Germany & Austria, said: “This year again, IFA proved to be a perfect platform to present our innovations to trade partners and end users, to establish contacts and to deepen existing relationships. “Whether for exclusive appliances for the kitchen, innovative, networkable laundry care or in the field of room maintenance, for example with the new vacuum cleaner robot RX9.”

Fogh added: “For AEG, the needs and “best in class” experiences of the consumer were the focus. We have demonstrated this during the past few days at IFA. We drew a positive summary from this year’s fair appearance – Berlin was worth a trip again”.

Photo: Brian Fogh General Manager, Electrolux Germany & Austria