In an entertaining press conference at IFA 2017, electrical retail group Euronics International signaled its shift from being a seller of electrical products to a consumer-centric provider of solutions and services.
Managing director John Olsen said: “This is a new chapter for Euronics which is about taking care of the consumer beyond just selling products. It’s about providing a human touch in the digital world.”
While Euronics sees bricks-and-mortar retailing as a core competitive advantage, Olsen stressed the company is also deeply committed to making omni-channel a more effective solution for consumers: “Euronics needs seamlessly to offer a range of contact points to customers,” he said. In other developments, company president Hans Carpels said Euronics’ ambition to become a true EMEA retail group was realised in June with the opening of the first store in North Africa – in Egypt – by local partner Sharaf DG. Olsen said Euronics’ new chapter would also involve a rebranding exercise in 2018 – which will see a new brand- typography and a switch to a single star logo.
Photo: John Olsen – Managing Director, Euronics International