With the Keynote at IFA 2017 by Fitbit CEO and co-founder James Park, and the announcement of the launch of the innovative new Ionic Smartwatch, the brand has also announced a new partnership with Adidas.
The partnership with Adidas aims to deliver a Fitbit Ionic special edition device and training programs in 2018. The relationship will leverage Adidas’ robust performance program expertise with Fitbit data and insights from millions of global users to help athletes of all levels perform better, play better and feel better.
Another innovation comes in the shape of Fitbit Pay, allowing users to leave their wallet and phone at home and effortlessly pay for items right from their device, wherever contactless payments are accepted. Over the coming months they will be able to add eligible American Express cards, as well as Mastercard and Visa credit and debit cards from top issuing banks in over 10 markets across Libratone on Mission the globe.
Photo: James Park, CEO and co-founder, Fitbit