Fitbit Takes Wearables to the Next Level

ADVERTORIAL

Wearable technology has the potential to save lives

In his keynote session The Next Level of Interaction: The Future of Health and Wellness is Wearable, Fitbit CEO and co-founder James Park will discuss the evolution of wearables, and the long-term potential for wearables to empower consumers to better understand their overall health and wellness.
He will also highlight new developments from the company that can potentially help provide a deeper look at a range of specific health issues, including sleep apnea and atrial fibrillation.

“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first tracker,” Park said ahead of his IFA keynote presentation. “Since then, Fitbit has pushed the boundaries of what’s possible for us to better understand our own health, introducing innovative and industry-leading features and experiences that have led to improved health outcomes – and have even saved lives.”

Fitbit’s mission is to apply new technologies to help people get a better picture of their overall health and wellness by making data, once only available in a lab environment, easily accessible – for example to provide deeper insights into a user’s cardiovascular health and how physical activity improves it over time, or providing key information around sleep patterns and drawing the connection between sleep and overall health. “Because they are worn 24/7, connected devices offer a greater opportunity for caregivers to have access to important insights into health trends for the 364 days a year their patients are not in the doctor’s office,” Park said, adding: “More than 1,300 employers around the world have incorporated Fitbit devices into their wellness programmes, leading to healthier and more engaged employees and reduced costs for employers. And this is just the beginning.”

Fitbit CEO, President & Co-Founder James Park gives his IFA keynote on
SEPTEMBER 1 FROM 5-5:45pm
Hall 26b

Photo: James Park – CEO, President & Co-Founder, Fitbit