LG Electronics

The pavilion of one of IFA’s biggest exhibitors, LG Electronics, was divided into three main areas where visitors had the opportunity to see the latest LG Innovations. A striking OLED tunnel led to the stand – where, at the start of the week, the company launched the new LG smartphone, accompanied by a spectacular, immersive and multi-sensorial presentation that few who were there will ever forget. The stand’s Premium Living area showed innovative appliances in a stunning, futuristic dining and kitchen space.